Let Me Introduce Myself!
I have been creating and drawing since I could pick up a crayon. One of my favorite stories my mother tells is from when I was about 3 years old. I leashed our family dog, Buddy, to the dining room table where I was painting with watercolors. My Grandmother had stepped out of the room for a minute while I did this only to return to the dining room hearing me say “Be still Buddy. I paint your ‘piture’!”
I started HLH Graphic Design back in 2006 when the economy started to take a turn for the worse. At the time, I worked in the building products industry which was taking a major hit from the housing crisis. Fast forward to 2014, when I left the building product design world, moved to a new city, and went back to school for Web Design and Digital Marketing to expand upon my graphic design skills.
HLH Graphic Design altered its direction to be able to provide not only graphic design services but website design and marketing services as well. After all, they are all connected and it’s easier for a business to get all these services in one place. The alternative can lead to issues with your business not having a unified brand image across all platforms of communication causing inconsistencies.
I would love the opportunity to hear what your issues and goals are and help you find a way to reach your business goals. Contact me today!
Expert in Adobe Photoshop, Illustrator and InDesign
Ability to design websites and e-commerce sites using WordPress with working knowledge of HTML5, CSS, and PHP.
Certified in Hootsuite for managing Social Media posts and analytics
Vast knowledge of Microsoft Office programs including Outlook, Word, Excel, and PowerPoint
Tenacious problem solving skills with emphasis on creative solutions
High level of conceptual thinking and visualization skills
Cheramy Story Arts & Marketing
2018 to present
Web and Graphic Designer
Meet and work with clients to achieve their goals for website, branding, and marketing needs.
Design and build websites in WordPress.
Manage WordPress sites for many different clients, some daily some monthly. Includes backend server maintenance.
Design print marketing pieces like business cards, pull-up banners, brochures, magazine advertisements, etc.
Manage internal business accounts, ensuring clients are billed on time and other administrator tasks.
Manage projects to ensure they do not go over budget, help communicate to clients when their asks go beyond the scope of the original project.
Hoofers Sailing Club
2017 to 2020
Marketing Chair, Board of Captains
Work with Hoofers Sailing Club Board of Captains, Wisconsin Hoofers Council, and University of Wisconsin Union to manage the Sailing Club’s marketing channels including social media.
Create and implement the Sailing Club’s Marketing Plan including setting goals and promoting the club visibility in the Madison area community.
Coordinate the club’s various annual and special events, promoting them to students and general public.
Geneva Film Festival
2012 to 2018
Volunteer time and Graphic Design skills to create the “face,” of the each year’s festival with fun and creative unique themes
Annually conceptualize and design original illustrations and graphics for all promotional marketing campaign collateral for both print and digital use
Create a marketing and promotional presence which has resulted in a 200% increase in attendance to the festival and a 100% Sponsorship participation increase since 2011
Work closely with the Executive Director, committee leaders, printers and vendors to ensure all print and digital artwork deadlines are met
HLH Graphic Design
2006 to present
Freelance graphic design company working with select clients creating print, web design, and digital marketing collateral
Work with clients to help them obtain not only their printing based graphic design needs but also exceed their digital, social media, and website design needs
Masonite International Corporation
2004 to 2014
Senior Graphic Artist, Product Designer
Provided graphic design support into all phases of new product development processes as well as design creation for ink jet printing and laser etching production
Lead Product Designer and Graphic Artist of Masonite’s patented process of ink jet printing on doors, designing and developing wood grain patterns, licensed designs, and custom designs
Technology and Product Developer in Masonite’s laser etching department creating custom designs and woodgrain textures on various substrates for staining and registered printing
Worked collaboratively with industrial design, product development, product management, engineering, R&D, tool design, customers and other team members to meet new product objectives
Diploma, Digital Marketing
Madison Area Technical College, December 2016
Certificate, Web Design
Madison Area Technical College, May 2016
BFA, Graphic Design
Mississippi State University, December 2003
Consumers Digest Best Buy Award
2011, Entry Door Systems, Fiberglass Premium Selection — AvantGuard™ Belleville Series
Design Patent Inventor
2010, Inventor of six granted United States design patents for Asian Ornamental Door Facing designs.
Utility Patent Inventor
2009, Inventor of Utility Patents in ten countries for surface finishing process combining etching by laser and ink jet printing.
Utility Patent Inventor
2009, Inventor of Utility Patent for multi–element laser etched patterning of deck and floor components.